I am obsessed with change. How do we get people/groups/institutions/societies to adopt new ideas when things have always been done a certain way?
In investigating this idea, I saw an interesting correlation between the concept of social inertia and Maslow’s Hierarchy of Needs.
What I propose is that, when change is associated with a certain level of Maslow’s Hierarchy, it likely corresponds with a certain degree of social inertia. That is, as we deal with change pertaining to our physiological needs, there is generally less social inertia and a greater likelihood that change will be adopted. In contrast, as we deal with change pertaining to more philosophical needs there seems to be much more social inertia. As such, we should be prepared for a longer period of promoting change depending on the type of needs the change meets.