Marketing Well-Being

Proposing a “radical” idea for marketing, at Drakbarry we provide information on the benefits of marketing well-being in a fashion context.

This kind of marketing model would reflect a paradigm shift in fashion and, though explored in specific markets (for example, Dove’s Campaign for Real Beauty), the same has not been effectively tested in the men’s market.

Well-being, as we know, is critical to key happiness indicators and so we explore opportunities to change the way that fashion is promoted, marketed and sold to improve the quality of life of consumers while positively impacting the bottom line of businesses who might opt for this kind of strategy.

Business, Design, Thinking