Hi there! I’m Daniel Drak, a strategic designer operating out of Toronto.

As a strategic designer, I dream of ideal futures and then I design the strategy to get us there.

My work is rooted in a ruthless optimism that relies on informed pragmatism, a hybrid of traits that I think are necessary to move the world forward.




I operate in an interdisciplinary realm. I strive to make projects better by pulling from a variety of disciplines and using them advantageously where there have once been great divides.

Most of my work pertains to social innovation, viewing social innovation as the answer to a more just, equitable and sustainable future. I apply this lens to my work that blurs the lines between disciplines such as fashion, politics, education, business and so on.

I design social solutions with my husband at Drakbarry.

I write quite a bit.

I teach & strategize at Ryerson University.