Hi there! My name is Daniel and I’m a Strategic Designer working at the intersection of Digital Fashion, Identity & Activism.

I’m currently acting as an Assistant Professor of Strategic Design & Fashion Communication.

I’m currently based in Manhattan, which is quite the change from the small town of 4,000 in Canada that I was living in for much of the pandemic (I was in Toronto previously, but was able to relocate to be closer to nature).

If you have any tips on life in NYC or would like to get together for (iced) coffee and/or a stroll through Washington Square Park, please let me know!

My current work looks at the significance of fashion in digital, immersive spaces, specifically in its relation to our perceptions of self.

I’m looking at ways for fashion to be represented in virtual spaces, and how fashion is a critical piece of the digital experience for Queer-identified gamers.

Select Projects

Parsons x Roblox

I’ve recently collaborated with researchers from Roblox and Parsons on a Metaverse Trend Report that looks at the significance of digital fashion to Gen Z Roblox players. This work helps to support the significance of digital fashion as a business opportunity that also is deeply meaningful to players in how it allows for them to experiment with notions of identity in digital, immersive spaces.

Fashion Hackathon

Exploring ways that fashion can be used to empower individuals/communities and resist traditional notions of power, the Fashion Hackathon invited marginalized Queer youth to learn techniques to hack clothing to better explore their own identities. This project was a collaboration between Ryerson University, the Canadian Centre for Gender and Sexual Diversity, the Toronto District School Board & Ottawa-Carleton District School Board

Mass Exodus

A Toronto fashion industry staple, Mass Exodus is an annual event that presents burgeoning fashion talent to the Canadian fashion industry. This event relies on complex stakeholder relationships and implores dynamic experience and service design. Winter 2021 was the culmination of my 10 years being involved with Mass Exodus, a special achievement as it involved a pivot to an online system due to the pandemic. massexodus.ca

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Starry Dean & His Dog

An avatar I commissioned for my work in fashion, Queerness and gaming